Media kit 2026Advertise on IFBB's official channelsBoost your brand
Boost your brand
with IFBB
Reach more than 13 million fitness, wellness, sports and healthy-lifestyle fans through IFBB's official Instagram and Facebook.
13M+Targeted followers
10.3MViews in 90 days
70%Engagement rate
13M+Targeted followers
70%Engagement rate
10.3MViews in 90 days
2Channels: Instagram · Facebook
Our audience
On target, no paid ads
Every view comes from real followers, not paid promotion. An active community with a high level of interaction.
Views by content type
Last 90 daysReels50.8%
Posts25.1%
Stories22.4%
Live videos1.7%
Who watches
Gender and ageMale 56%Female 44%
60%aged 25–44
58.2%of views from followers
Ad formats
Buy single formats
Post
Feed post, stays permanently
€550per post · permanent
Reels
Short video, the most-watched format (50.8%), stays permanently
€980per reel · permanent
Story + link
1 story with a direct product link, pinned to Highlights
€390per story · 24 hours
Promotional packs
Better value than single
Basic
€1,500per pack
Get your brand noticed
- 1 Post
- 1 Reel
- 1 Story with link
Best value
Top
€2,500per pack
Maximum reach for a product launch
- 2 Posts
- 2 Reels
- 4 Stories with link
Event
€2,000per pack
Promotion before and during a competition
- 2 Posts
- 2 Reels
- 2 Stories with link
All content must be pre-approved by the IFBB communication team.
Contact the team
Ready to start a campaign?
Fill in the form and press send: your email app opens with the message ready to go. Or click an address below to write your own.